A ring within the left hand presents like and dedication

As a result of powerful image of its blue box, Tiffany jewellery spends only 6 percent of revenues on advertising, focusing its efforts on the high-end, special occasion products, similar to engagement, wedding, or retirement items.Currently, magazine and television ads focus much more about the emotional side of the Tiffany jewellery brand, while newspapers and catalogs showcase the products. In 2003 Tiffany UK spent $17.8 million for 267.45 pages of advertising, with the largest sum of $2.2 million paid to Vanity Fair for one total of 26 pages. Texas Monthly placed last with $94,600 spent for four pages.In one of Tiffany jewellery attempts to refute an image of snobbery and to attract potential consumers, the company launched marketing campaigns in 1996 that included an education element to purchasing diamonds and pearls. In its Buying a Diamond and Pearl Authority campaigns, Tiffany jewellery produced brochures explaining which qualities of each stone a prospective consumer must evaluate before making a significant purchase. The idea behind these strategies was that the educated and well-informed consumer would choose Tiffany jewellery. Kowalski says Tiffany and co wants individuals to aspire to be a customer, but not to ever feel excluded. Tiffany and co also started putting prices in its ads in an effort to attract lower-income customers. The first such ads disclosed that Tiffanys diamond engagement rings started as low as $970. While few men entered Tiffany and co looking for diamonds during this range, seeing such a affordable price in the ads reassured them that they could go into Tiffany UK without feeling embarrassed. Tiffany UK, recognizing the growing trend of affluent self-buyers, additionally started targeting women. Currently, roughly 70 % of Tiffany jewellery purchases are gifts for ladies, with the remaining 30 percent accounted for by women buying  Tiffany jewellery for themselves as they are more prominent in the workforce. According to U.S. Census Bureau data, women are earning higher salaries than you ever have. The median income for women employed full-time rose from. Women have also started marrying later in life, accumulating larger personal disposable incomes. Thus, Tiffany jewellery UK has started marketing the right-hand ring as a symbol of financial independence and strength. According to Marilyn Knight, a buyer for tiffany Jewellery UK Warehouse, while an engagement ring on the left hand symbolizes love and commitment, a ring around the right hand is actually a statement of individuality.